Mobile application management (MAM): MAM applies management and policy control functionality to individual applications, which are then delivered via enterprise app stores and managed locally on devices via the EMM console. This capability is necessary when the OS does not provide adequate management or security capability or when organizations elect not to install an MDM agent on the device. MAM can also provide analytics capabilities to help administrators and application owners understand usage patterns. MAM and MDM functions may also be used complementarily. There are two basic forms of MAM: Preconfigured applications: EMM vendors provide proprietary mobile apps or integrate with particular thirdparty apps to provide enhanced levels of manageability. These most commonly include productivity and collaboration applications, such as a secure personal information manager (PIM) for email, calendaring and contact management, as well as a secure browser provided by the EMM provider or a third party.
Mobile device management (MDM): MDM is a platform life cycle management technology that provides inventory, OS configuration management, mobile app provisioning and deprovisioning, remote wipe, and remote viewing/control for troubleshooting. MDM profiles, installed on the device, facilitate these functions. There are four core EMM technical categories that help IT organizations perform these services. There are some overlapping capabilities between the categories. Organizations may use some or all of these features, depending on their requirements: 1. Support: EMM suites help IT departments troubleshoot mobile device problems through inventory, analytics and invoking remote actions. Defense of enterprise data: EMM suites apply technologies to encrypt data, control data flow and remotely revoke user access to mobile applications and information in the event the user or device becomes untrusted (for example, through device loss, unauthorized reconfiguration or employee termination).
Auditing, tracking and reporting: These products audit mobile devices and applications to track compliance with enterprise policies. They also maintain inventory for cost and asset management purposes and are capable of tracking usage of services and apps. Enterprise mobility management (EMM) suites help organizations integrate mobile devices into their security frameworks and systems and information technology life cycles. Organizations use EMM tools to perform the following functions for their users: Provisioning: EMM suites configure devices and applications for enterprise use. Market Definition/Description This document was revised on 9 June 2015. The document you are viewing is the corrected version. For more information, see the Corrections page on .
VIEW SUMMARY Enterprise mobility management suites are the glue that connects mobile devices to their enterprise workflow. Enduser computing leaders must consider shortterm and longterm objectives amid rapid market changes. Magic Quadrant for Enterprise Mobility Management Suites 8 June 2015 ID:G00265477 Analyst(s): Terrence Cosgrove, Rob Smith, Chris Silva, John Girard, Bryan Taylor Magic Quadrant for Enterprise Mobility Management Suites
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